In 2018, Chrysler went all-in on family. Our task was to bring awareness to their new “relatable family” brand identity through relevant social-forward content featuring their newest brand ambassador, Kathryn Hahn. Her uninhibited and hilarious persona allowed us to create scripted, lighthearted, real-parenting moments while showcasing the best of Pacifica for everyday life.
27MM Impressions, 89K Engagements, 8.3MM Video Views